SES London 2011 Keynote Speaker Jeffrey Hayzlett Gives “the 118″ for Search and Social Marketing

Jeffrey Hayzlett, the author of “The Mirror Test: Is Your Business Really Breathing?”, was the keynote speaker at SES London, which was held at the Queen Elizabeth II Conference Centre on Tuesday, 22 February, 2011. And Mike Grehan, Global Vice President of Content for SES, Search Engine Watch, and ClickZ interviewed Hayzlette following his keynote. Hayzlett and Grehan discuss “the 118″ — or elevator pitch — for search and social marketing. They also talk about Hayzlett’s cowboy boots. Hayzlett is a cowboy — literally: A South Dakota native who always wears cowboy boots and still has a little house on the prairie. Hayzlett has also served as the Chief Marketing Officer and Vice President of Eastman Kodak Company. As CMO, Mr. Hayzlett was responsible for the company’s worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company’s efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was also responsible for the company’s Corporate Communications, Public Relations and Public Affairs organizations. Kodak’s Board of Directors elected him a corporate vice president in October 2007. Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as SES San Francisco 2010, SES Chicago 2010, and The …